The Perfect Store: Inside EBay
Ebay (www.ebay.com) is the single most visited commercial site on the internet - and one of the most successful. The Perfect Store tells the story of eBay's humble beginnings, launched from a spare bedroom in Pierre Omidyar's house, to its current status today - with 1,664,000 visitors a day, 20 million registered users and 75,000 people relying on eBay for their income. eBay started as a way to help Omidyar's fiancee trade with other collectors. It turned a profit in its first month and went on to change the face of business, creating the 'perfect market'. - Reveals details of the company's rapid rise and the fascinating impact it has had on its users through the virtual marketplace. - Examines the range of customers, from the woman who wakes at 3.00am to bid on a toaster, to the woman who had to rent a warehouse for her thriving business selling bubble-wrap. - Reveals why eBay has succeeded when so many dot-coms have failed. - Provides essential reading for those trying to understand how the Web is changing business, and for those trying to anticipate the next big thing.